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Pinkification

Pink is currently considered a girly colour by many in Western society and it’s interesting to hear and see the difference that makes. It certainly does make a difference.

As the holiday season washed over North America, toys and clothing in every shade of pink were marketed to girls everywhere, announcing their gender with just one colour choice. Here’s an interesting article that talks about how choosing pink gives girls less power and in fact helps shape what they expect of themselves, and their role.

“….There is, certainly, evidence to suggest “sexualisation” makes girls not just aspire to a particular kind of thing, but actually changes the way they think. A study by speech therapists in Durham found small children able to identify the colour blue, but saying “Barbie” when shown pink.”

Click here to learn more about gendered toys, colours and PINK.

Also, check out Pink Stinks and their campaign to give girls options beyond pinkification.

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