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Commodifying the Women’s Movement

Sociological Images is a great blog that takes apart advertising and tells viewers what we’re really seeing – and what they’re really saying. It deals with every type of oppression and I’m constantly impressed by the insightful commentary. Plus, they definitely have a sense of humour.

Commodifying the Women’s Movement will lead you to post talking about the commodification of the women’s movement – otherwise known as selling feminism in order to sell products. These products can range from bras to shoes to cars. The appropriation of feminism by mainstream commercial culture devalues the struggle undertaken by feminists and turns it into a selling tool. While this happens with almost all social movements, it’s very frustrating to see the women’s movement into something it’s not.

Sexualizing and Gendering Food is another interesting one and it’s got dozens of examples of how foods are created or advertised in overtly sexual ways, or that give the food a specific gender. One of the more horrifying ones outlined a woman’s body as different cuts of meat and while this is no new trick, I can still never get over the division of women into pieces for sale. It happens all the time, but that doesn’t mean I have to like it! A lot of these are very shocking and several are surprisingly sexual. You have been warned.

Anyway, check out the links and explore Sociological Images!


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